Have you ever read  through a product description on an ecommerce site that just didn’t sell. It didn’t give you the details you need? You were left wondering do I really need to buy that or what do I need that for?

On the other hand, I have bought products that I wouldn’t buy otherwise because the compelling product description convinced me that I need it and must have it in my life.  It reeled me in because it was speaking to my own buying needs.

As an e-commerce store, having poor product description copy is like having nothing there at all.  You just won’t sell.  Sure the pretty image helps but…

Writing a great product descriptions that sell takes time, thought, and a sprinkle of consumer and buying psychology, but in the long run it is worth the extra effort.  You will see it pay off!

In this video, I will take you through 5 tips on how you can write product descriptions that sell. Enjoy our ecommerce video of the week!

Stay tuned for more e-commerce tips headed your way in September!

-Melissa