When I ask my clients the following question “What keyword or phrase should I type into Google that you want your business or brand to be known for?” about 90% of them have no idea how to answer me.
If this sounds like you, that’s totally ok. You don’t have to be an SEO ninja to figure it out. Talk to other online store owners or entrepreneurs and you’ll often find that keyword research is not even on their to-do list radar.
Keyword research doesn’t have to be a painful process. The fact that you can discover how many people per month are searching for something, what words they’re using, and what questions they’re asking in search still boggles my mind! That is why I am going to show you 5 easy hacks that connect you with your target audience in no time.
#1 Finding relevant blog or site categories
Having about five to ten blog categories can help you rank in search for popular topics, allow readers to find more relevant content on your site, and help to organize your blog.
For example, if you own a wedding planning service I would check out popular site theknot.com for common navigation and blog categories. This is what I found in less than 5 minutes and voila there are some instant keywords or key phrases that you can start sprinkling throughout your content.
#2 Use Google Advanced Search Operators To Dig a Little Deeper
Sounds a bit techy and complicated? It is super easy to do. It works on most popular sites.
Example: I am still sticking with the wedding planning service business. Popular sites like Brides.com and theknot.com have content topic pages. What does that mean? Instant blog topic or content ideas to incorporate into your site! To view all of The Knot.com’s topics search this: site:theknot.com/content/topic or if I want to find out popular topics discussed on Brides.com I can type in site:brides.com/topic.
This is just one example of topics that I could use in my blog posts or service pages: